Marketing

Best digital marketing strategies for small and mid-sized businesses

Running a small or mid-sized business requires a lot of good strategic decisions. One of the crucial factors that determine the level of success of your company is what digital marketing approach you take. Advertising your business is how you raise awareness of your products and services. More importantly, it is how you get customers. However, not all digital marketing strategies for small and mid-sized businesses have the same percentage of success.

Hopefully, at the end of this article, you will have enough knowledge of this matter. I will discuss some of the most common digital marketing approaches when it comes to running a business. As a result, you will be able to make an informed decision and choose the best digital marketing strategy to apply to your business. Let’s begin!

Facebook advertising

Today, Facebook is old news. Everyone knows what it is, and how it changed the world of the internet in the past decade. There is also a large number of people who are leaving Facebook in order to have a more personal life.

Nevertheless, Facebook is a platform with a huge influence on the lives of many people. Facebook advertising is still extremely important in digital marketing. There are over 2 million small and medium-sized companies advertising on Facebook, and there is a good reason why.

Facebook ads are insanely successful. Advanced targeting of audiences is a great advertising tool that you must use. You can pick your interests based on location, sex, age, different types of behavior, the number of factors is so high that you can’t even name them all. Give it a try, and enjoy the results!

Google Adwords

Google is the most used web browser of all. Every second the combined number of all people searching queries goes over 40,000. If we are talking in terms of having the potential to advertise your business, Google takes the first place all the time.

Google Adwords has a high percentage of success. Sure, the competition is fierce, and the service costs money, but the results are more than good. However, using Google Adwords requires a level of knowledge. If you don’t know what you are doing, it will not pay out the way you expect it to.

A white background showing a PC keyboard, a mobile phone, and words spelling out Google Adwords in the middle.
Google Adwords is a useful platform that will help you put your business on the map.

What it does is, Google Adwords assigns a quality score to your ad. The value of the quality of your ads depends on the CTR, also known as the Click Through Rate. That is one of the key reasons why you need a good digital marketing strategy.

Google My Business (GMB)

Another of Google’s products useful for digital marketing is GMB or Google My Business. It is Google’s listing of all the businesses online. It is extremely successful if you are running a local company, and you are in need of advertising.

When you do a search on Google, there are three different types of results. First comes the paid ads that can be tied to the search query. Second, you gave GMB listing ads. In the end, you get your organic results that go on for pages and pages.

Google My Business is useful because it combines all of the information from any of your Google profiles, like Google Analytics, Google+, Google Maps, etc. The goal is to rank in the top 3 results for GMB. That’s how you will get a huge number of quality leads.

Social media advertising

I realize that I already covered Facebook, which is a part of social media. However, I do have to put in a whole chapter dedicated to this digital marketing strategy. Understanding the benefits of organic social media may greatly help you in growing your business.

Having a profile on any social media platform is easy. However, what people do not realize is the amount of time you must invest if you wish to make any progress. The majority of people use social media to communicate with others, look for different interests, and make purchases.

Icons for social media platforms shown on a mobile phone.
Social media marketing is by far the most successful way of reaching out to potential customers.

If you spend enough time and build a strong network of followers, you have a high chance of growing your business.

Professional services

A lot of small or medium-sized company owners turn to professional companies to help them advertise online. For example, when it comes to moving companies looking for ways to improve their business, one of the best sources is Movers Development. Someone who specializes in advertising their industry.

In the same manner, you must look for professional services closely related to your niche. People who have a lot of experience in that field.

Paying a professional to help you advertise is a great strategy with great chances of success.

E-mail marketing

Another one of the “great ones” is e-mail marketing. Advertising by running e-mail campaigns is a great way to reach out to a specific group of targeted customers. Having a well-built list of contacts is equal to having a huge network of potential customers. Through the use of e-mails you can:

  • send newsletters
  • educate and inform potential customers
  • advertise services and products
  • offer trials

Even better, e-mails are easy to set up and manage, and they are free of charge.

A lot of e-mails being sent away from a palm of a hand.
E-mail marketing has huge potential when trying to send a message to your customers

Blogging

The last of the best digital marketing strategies for small and mid-sized businesses I will cover today is blogging. It is an amazing way to spread the word about your company or the type of services you are offering. People spend a lot of time reading, and having experienced writers write about your business holds a high value.

Nevertheless, have in mind that articles cost money. However, there are ways to find free writers online to jumpstart your blog.

Best digital marketing strategies for small and mid-sized businesses made easy

And there you have it. I hope that this list of best digital marketing strategies for small and mid-sized businesses gave you an idea about what to do to advertise your business. In the end, I would like to leave you with one though – there is no magic marketing strategy! They can all work, or they can all fail. It depends on how and for what you use them. The best is to test a few, find what works for you, and combine a couple of approaches to make the best results. Good luck in your future endeavors!

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