Building a Brand: The Importance of Letterheads in Law Firm Marketing
Making your own law company letterhead as a document template can be a terrific way to save money, time, and paper resources in an era where most law offices are paperless while maintaining a professional appearance.
For business cards, you might need to engage a commercial printer, although a letterhead does not always need to be printed by a specialist. You don’t even need a professionally created letterhead if you already have a logo; you can just DIY. That’s not to say that you should never choose the less expensive, do-it-yourself option. Many law firms understand the value of spending money on professional-client communications and law firm promotion, but depending on your practice, creating your own letterhead from Grow Law Firm might be an acceptable option.
This is particularly true when you take into account the fact that the majority of mail is sent without letterhead in the first place and is never printed.
Making Your Own Letterhead for a Law Firm
Here are detailed directions for creating your own law practice letterhead in Microsoft Word, along with illustrations from readers who have already done so.
In the lab, I gathered examples of homemade letterhead for law firms and received a ton of feedback. Check out the submissions to see what you can accomplish on your own. The contributions were very diverse, and creative, but a few folks demonstrated their command of Word by using headers.
How to Incorporate Letterhead Elements on the First Page Header
You must understand how headers function in Microsoft Word if you want to create a letterhead template that is simple to utilize and challenging to mistakely mess up. As long as everyone using the template is competent, including all of the name and address information in the document’s header is acceptable. But in my opinion, it’s best to keep that knowledge private.
Setting up the document such that the first page has a unique header from all subsequent pages is the first thing you must do if you’re starting your letterhead template with a blank one.
You might wish to decide how far down the paper you want your letterhead information to start appearing when you are in this contextual tab. Headers are placed by default 1/2 inch from the paper’s top edge. If you genuinely intend to print letters, it might be a good idea to double-check that your printer can deposit ink or toner that close to the edge of the paper before you move your letterhead information a bit higher.
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