Instagram, since its appearance has only panicked the counters. Over a billion users regularly use it worldwide, including 17 million in France alone. Young adults only have eyes for him.
If you still have doubts, take a look around, survey your customers under 30 and you will see that they communicate on this platform.
For brands, Instagram is a breeding ground for potential customers. And the magic of this social network is that, even if you are a small business, you can be successful. It is enough to adopt good practices, without necessarily going through the advertising box. Top, isn’t it?
Optimize your biography
Design an informative, engaging and entertaining biography. In addition to a catchy avatar, your profile must present your company, your brand, but in a fashionable way.
Use emoticons to help users better understand your offers and show them that you know how to communicate on Instagram. Here is an example of a successful Instagram biography. In case of Instagram marketing these are very important.
Use your unique link wisely
You have surely already seen the famous phrase “link in our bio”. Companies use it to increase the traffic generated by their marketing strategy on Instagram.
This shows the importance of the biography section on Instagram, especially the “website” section. The best way to use it is to have a strong call to action. You can use up to 150 characters in your bio, so be sure to add a “read more” sentence with an arrow at the bottom, which explicitly shows your link.
Here is an example of a successful call-to-action:
In your publications, punctuate your legends with a call-to-action that invites you to visit this link. And if you want to offer several links to your followers, then use a tool like Linktree or Campsite.
Stay authentic in your Instagram marketing
You will always do better with authentic content. Quick shots, even with poor lighting, sometimes get better engagement than professional photos. Either way, you can always improve your image with filters.
However, be aware that consumers are fed up with “fake” photos that are photoshopped or that do not represent reality. So be human in your publications, do not try to send an image that does not reflect your business.
To focus on this authentic and human side, do not hesitate to use user-generated content. Your consumers’ photos have social proof value with your community. Besides they add a warm side to your profile, they show that you are interested in your followers.
Use the right hashtags
Hashtags are your best friends on Instagram. Indeed, the social network allows users to easily type in keywords to find new things to like and new people to follow.
Place around 10 hashtags in your posts, which relate to your photo, your business and your values. You will then appear in the watch of qualified users … which will help you to increase your community.
The main reason why users surf Instagram is about entertainment and the momentary escape from reality. To take advantage of this behavior, try gamification. Involving your community in a contest is an effective way to increase your awareness, build loyalty in your community and better manage your image.