How your business is set up on the online space dictates if you will get the right customers or not. There are many websites out there, but truth be told, some of them are simply mediocre. First impressions do matter even when it comes to businesses. Remember, a website basically is the face of your business, and how well it is set up has a lot to do with the success of your company. Well, it can be quite challenging coming up with a good website, especially if it is your first, but the good thing is that there are many web design companies that can help you design your website. However, always ensure that you do your background check and get the best referrals before choosing any web design company. The big question however is, what makes a good website? Read on to find out;
- Using relevant images
A website that is full of words with no images at all is simply termed as boring. A potential customer will stay on your site only if they feel like it is enticing enough, and one way to do so is by using images. Using images for one is a great way to reduce the wordings on the site, and secondly, they create a lasting impression to the customers. However, keep in mind that the quality of the images should be top-notch. Beware of copyright issues when choosing the images to use on your site as this may land you on very series lawsuits.
- Using videos and video testimonials
Besides using images on your site, using videos is also a great way to capture the attention of your customers. Videos are a great way to tell the story of your brand and even expound more on the products you offer as a company. Furthermore, you can also have videos of some of your clients giving reviews of your product or even a short video of your staff working on a given project. While coming up with the videos, ensure that they are of good quality in terms of the sound and pictures. Also, another tip is to keep the video short and to the point.
Does the website allow customers to navigate easily? Is it engaging? A good website is one that is engaging and allows its audience to navigate easily. And this is only possible if the website is well designed. A good web design will ensure that the overall layout of the site is attractive and that the images and videos are well placed. Additionally, the customers should be able to make their orders without having to struggle. Lastly, the site should allow customers to give their feedback, ask questions, and even contact the customer service team.